A Marketing Lesson from the British Anti-Slavery Movement

In 1787, 12 men gathered in the back of a paint shop in London to discuss ways to end the British slave trade. It was a daring goal. It was the modern day equivalent of trying to end capitalism in America, cricket in India and beer drinking in Austra  read more »

How Blogging Helped Me Land a $100K Job

On May 24 2012, I was officially promoted to Executive Level 1 at the Department of Immigration and Citizenship. Apart from providing recognition of my professional ability and hard work, it came with a much needed – I am getting married this year  read more »

What Christopher Columbus Knew About Inbound Marketing That Einstein Did Not

Albert Einstein once defined insanity as ‘doing the same thing over and over again and expecting different results.’ At face value Einstein’s definition makes sense. If you are doing the same thing over and over why would you expect a different  read more »

How To Give Away All Your Information And Still Get People To Buy Your Ebooks

In the movie, Limitless, a struggling writer discovers a top-secret drug that gives him super human intelligence. “I was blind but now I see,” he speaks of the experience. “Information from the odd museum show, a half read article, some PBS doc  read more »

What Napoleon Can Teach You About Writing Killer Blog Posts

At age 29 the famous French General, Napoleon Bonaparte, decided that true glory lay in conquering Egypt. As he wrote in his diary, “Europe is a mould hill, everything wears out. My glory has already passed and this tiny Europe does not offer enoug  read more »

Why Big Cities Make Bad Capitals and What it Teaches Us About the Psychology of Buying

Let us do a quick quiz. What is the capital of Australia? - Sydney - Melbourne - Brisbane - Canberra What is the capital of Canada? - Toronto - Vancouver - Ottawa - Calgary What is the capital of USA? - New York - Boston - Washington DC - Los A  read more »

Writing Off Topic Articles While Keeping Your Blog Focused On Your Niche

If you are a savvy blogger you realize how important it is to keep your blog focused on the niche that you are targeting. You do not want to weaken the focus of your blog by writing about non-relevant topics. But many a time, sticking to your niche o  read more »

The Social Facilitation Effect: How to Increase Performance in Your Work Team

Observation: Dogs run faster in packs than they do when they are alone. Similarly, ants move more earth when working in groups than they do when working alone. Why it matters to your management efforts is because humans too perform higher when workin  read more »

What Darwin’s Discovery of Evolution Teaches Us about Mind Change & Persuasion

How Charles Darwin discovered natural selection may not appear instructive on persuasion and mind change but, in fact, is a great example of one of the core principles of the psychology of buying. In his autobiography, Darwin recalled how he came up  read more »

The Two Types of Customers in Marketing

“When you look at customers in a given product category,” write marketing gurus Al Ries and Jack Trout in their book, 22 Immutable Laws of Marketing, “there seem to be two kinds of people. There are those who want to buy from the leader and the  read more »