Albert Einstein once defined insanity as ‘doing the same thing over and over again and expecting different results.’ At face value Einstein’s definition makes sense. If you are doing the same thing over and over why would you expect a different  read more »

In the movie, Limitless, a struggling writer discovers a top-secret drug that gives him super human intelligence. “I was blind but now I see,” he speaks of the experience. “Information from the odd museum show, a half read article, some PBS doc  read more »

At age 29 the famous French General, Napoleon Bonaparte, decided that true glory lay in conquering Egypt. As he wrote in his diary, “Europe is a mould hill, everything wears out. My glory has already passed and this tiny Europe does not offer enoug  read more »

Let us do a quick quiz. What is the capital of Australia? - Sydney - Melbourne - Brisbane - Canberra What is the capital of Canada? - Toronto - Vancouver - Ottawa - Calgary What is the capital of USA? - New York - Boston - Washington DC - Los A  read more »

If you are a savvy blogger you realize how important it is to keep your blog focused on the niche that you are targeting. You do not want to weaken the focus of your blog by writing about non-relevant topics. But many a time, sticking to your niche o  read more »

Observation: Dogs run faster in packs than they do when they are alone. Similarly, ants move more earth when working in groups than they do when working alone. Why it matters to your management efforts is because humans too perform higher when workin  read more »

How Charles Darwin discovered natural selection may not appear instructive on persuasion and mind change but, in fact, is a great example of one of the core principles of the psychology of buying. In his autobiography, Darwin recalled how he came up  read more »

“When you look at customers in a given product category,” write marketing gurus Al Ries and Jack Trout in their book, 22 Immutable Laws of Marketing, “there seem to be two kinds of people. There are those who want to buy from the leader and the  read more »

In 1992, MIT psychology professor, Karen Wynn, undertook an experiment, revealing not only how babies have an inbuilt understanding of basic mathematics but also how humans tend to pay attention to certain events more than others. In doing so she hel  read more »

From book retailers to grocers, pay TV companies to Telco’s, marketers the world over use an unusual technique when pricing their goods. Rather than pricing a product at $3.00 they price it at $2.99. The question is, does the technique work or is i  read more »